Read the fine print and do your homework. At least read the cliff notes.
Just because McDonalds is cheap and easy doesn't make it healthy or a good decision. Everyone and their brother sells a $400 bed that includes free delivery. I remember when Tempurpedic came out people were importing blocks of cheese from China for $150.00 landed in the states. These memory foam beds were selling all day long for $1,000-$2,000 online. They felt good. The looked just like a Tempurpedic and who wanted to pay $4,000 for a block of cheese from Brookstone when you could buy it online for $999.
Today you can buy that same block of cheese for $800-$900 and it looks sexy. It feels sexy. It looks and feels hip. Beautifully designed. Well-positioned? Gorgeous photography. Gorgeous people photographed in the beds. It even looks healthy.
Everything today is "green washed." Look at all the memory foam companies claiming to have eco-friendly foam. I remember when a company from Montreal advertised waterbased memory foam. There are still mattress companies advertising the term "natural memory foam" Even after the FTC cracked down on the false claim. What the hell?! Seriously? Natural memory foam? There is no such thing as natural memory foam. There is no such thing as natural foam. People need to do a little homework before buying their McDonald's salad that comes with a BigMac and a large fry and super-sized Coca-Cola.
Why do we feel like we need to budget for a bed? Why is it okay to pay monthly for a gym membership but we feel like we need to pay for a mattress up front? Of course, we put it on our credit card but we also look at is a lump sum purchase instead of an investment in our health.
We buy life insurance and pay a monthly fee. We buy a gym membership and pay a monthly fee. We buy a car and most of us end up with a monthly payment. We spend a third of our lives on a mattress and our bodies recover and heal while we are sleeping yet we think of it as a one lump sum purchase.
If you are a fitness freak, you understand the value of a nutritionist to achieve your personal goals. You understand the importance of healthy balanced diet. Bodybuilders spend thousands of dollars each month on protein, supplements, gym memberships, personal trainers, nutritionists but so many sleep on horrible mattresses. What is great is you will hear this from every personal trainer: “Growth happens during rest.” Did you read that, ladies and gentlemen? Are you paying attention bodybuilders? “GROWTH OCCURS WHILE YOU ARE SLEEPING”
I can see a bunch of gym rats saying to themselves: “Damn. I should sleep all day and lift for 90 minutes and I will be huge…” The point of my story is this: You invest in your training, dieting, and supplements but your bedroom is most likely a mess. Your bedroom should be insanely clean and perfect with a mattress that costs more than your protein supplements and your monthly egg white bill. Your bedroom should be treated like the temple that it is if growth occurs in this room and not the weight room. You wouldn’t work out in a gym without a squat rack or a dumbbell rack that stops at 35 lbs, so why is your mattress treated like a 3rd string quarterback?
Your bed should be as clean and perfect as your diet. Your mattress is like a cheat meal. The problem is that you are eating a massive cheat meal every time you get in your horrible mattress that was built and designed for someone that eats unhealthy and that doesn’t weigh their carbs and protein for 5 - 6 meals a day.
A million articles have been written about the importance of a good night’s sleep. We all know what it feels like when we can’t sleep. We all know how well we perform when we don’t get a good night's sleep. We all know what it feels like to be tired and lack motivation and focus. We put our children to bed at 7pm or 8pm because we know how important it is for them to get a good nights sleep yet we are up until 1 am liking pictures on Pinterest or Facebook or trying to understand why everyone uses such strange usernames on Instagram…?
Seriously… How do even the older users somehow know that you are supposed to pick some random username vs using your real name? I don’t get it? Facebook. Twitter. Etc; We all use our names. Why does everyone use a crazy name on Instagram?
Sorry… I had to get that out. Now I feel better. Okay. Back to my sleep soap box.
We all know we need to eat healthily and exercise. Some people will drop $100 on one bag of groceries at Whole Foods and drop $500 a year on yoga and or workout gear alone but these same people will walk into a mattress store and say: “I only want to spend $1,000.00.” People in the wealthiest towns in the US will walk into mattress stores looking for a bed for $1,000.00! Do they arrive in a Land Rover or BMW X5 wearing Loro Piana & Yves St Laurent and think their mattress should cost $1,000.00? Their Hermes handbag cost more than our most expensive mattress.
People will spend $1500 a year on a Crossfit gym membership and sleep on a $600 bed. They will eat salmon and Tilapia and avoid carbs and sleep on a cheap mattress.
I get it… We all have our “trading up” preferences. Some of us think it's okay to spend $4,000 on our golf clubs. Some of us love our cars and the status it brings or the exhilaration it offers because of its 0-60 time. Because we love our cars we'll spend and keep spending. Some of us are foodies and will splurge and go to Jean Georges once a year for an anniversary and spend $1200 on dinner. Some of us love our kitchens and want nothing but the best. Viking appliances. Le Creuset or Mauviel cookware.
You are in the gym for 30-90 minutes. You are at dinner for maybe 60 minutes. You are in your car for 30-60 minutes. You are in bed for 360-480 minutes. Listen to your body. Listen to your brain. You need to recoup and recover every night. It is so important. Do not bargain hunt for a mattress. It is wise to do your homework and wait for a sale but don’t cheap out.